Suffering in Cormac McCarthy’s All the Pretty Horses Essay -- Cormac M

Suffering in Cormac McCarthy’s All the Pretty Horses In All the Pretty Horses, Cormac McCarthy tells the tale of John Grady Cole’s quest to capture the ideal qualities of a cowboy as he sees them: laid-back, unfettered, nomadic and carefree attitudes. These qualities soon clash, however, with the reality of darkness, suffering and mystery that seems to follow him. Reality constantly subverts his ideal dream. Time and time again, John Grady Cole works to be this fantasy, but through reality’s constant rejection of his fantasy, he lives the dream. John Grady Cole starts on his journey to live the dream of a cowboy with his companion, Rawlin. Both are searching for a better life as they wander the plains waiting for adventure. The bump in the previously smooth road arises from Blevin, a thirteen-year-old boy, eager to join the adventurous party. Only after persistent persuasion, a valuable horse and an impressive demonstration of skill, John Grady and Rawlin allow Blevin to join them. Not long after, the characters face their first challenge; during a thunderstorm Blevin stripes himself of any metal and clothing because of his fear of lightning. When morning comes, naked Blevin has lost everything: clothes, horse and rifle. Continuing their journey, they ride into the village of Encantada to discover someone else has possessed Blevin horse and rifle. Eager to recapture his own possessions, Rawlin predicts trouble because of Blevin’s prides, however, John Grady decides to be true to his heart and help Blevin to retrieve his horse and rifle. The situation creates tension between the reality of the consequences and the fantasy of a cowboy. The tension results in disaster. The friends leave Encantada b... ...er and roam. In this vast land uninhabited between the United States and Mexico, John Grady encounter three men. â€Å"The man studied his eyes in the firelight† (McCarthy 281), looking for truth and honesty. This is who John Grady wanted to be. â€Å"Men of the country† (McCarthy 281). This was John Grady’s dream, his quest, laid out physically in front of him, but a struggle is created from the dream-like image of these men and the reality of becoming these men, although, John Grady has yet to reach this point. As the curtains close, John Grady rides off into the sunset, into vast plains, searching for the ideal qualities of a cowboy he will never find because of the unrealistic nature of his fantasy. For John Grady to live the dream, conflict between reality and fantasy leads to pain, suffering and darkens, forcing John Grady on a never-ending search for his fantasy.

Chemistry Percent Composition Report

Percent Composition Report Hypothesis: By using seperation techniques properly, the 3 substance such as; water, sand, and salt can be seperated and the percent composition of each substance. Which will then be calculated theoritically and after comparison with the actual result, the accuracy of the 2 result can be found. Aim: The aim of this experiment is to compare the gravimetric result of the original mixture and the separated substance. The other objective is to calculate each percent composition of the substance that was in the mixture.Introduction: Percent composition is about calculating the percentage of a specific substance in a mixture or compound. It is used mostly to calculate the percentage of an element in a compound using moles. To find percent composition in a mixture, the first thing need to be done is by using separation technique to separate the substances. In this experiment, by knowing that salt is soluble in water and salt do not, determining the technique that is to be used is not a difficulty anymore.Finding composition is also important in daily lives, such as finding impurities in a material such as gold. People have found that most golds are not completely composed of gold, but it is also composed of other elements which becomes an alloy. It involves basic mathematical calculation, but the percentage that is found can be beneficial for the researcher depending on his intentions on what to do with it. Materials: -Mixtures of sand and salt -Aquades -Filter paper – Filter tunnel -Filtration apparatus -Stirer -Wired gauze -Beaker Procedure:The beaker, evaporating disk, filter paper, and the mixture is weighted using the provided equipment -Water is then added into the mixture which was in the beaker -The whole mixture that was poured by water is stired -The equipments for filtration was prepared -The mixture was poured to the filter paper and was allowed to be filtered -The sand residue was taken to the heater device to be heated o vernight -Equipments for the evaporation process is prepared beforehand -The filtrate was then heated, resulting only the salt as the water evaporizes -The sand was then weighted after a night Results : Object name Mass (grams) Beaker 60Beaker + Mixtures 86. 3 Beaker + Mixtures+Water 102. 7 Water 16. 4 Mixtures 26. 3 Filter paper 0. 5 Evaporating disk 34. 8 Crystallized Salt 0. 87 Analysis : Sand + salt + water = 25. 74 grams % composition: % of salt: % of sand: % of Water : Discussions: -Gravimetric analysis can only be applied on the experiment if it involves mearusing the mass of the objects or substances that are used in the process -The cause of inaccuracy in this experiment could be the wrong measurement of the water added, the salt substance that didn’t get soluted by the water because of the amount of the salt is more that the solubility rate of water can take. avoid inaccuracy in the records, precise measurements of every single thing is required, concentration on th e process, and correct mathematical calculations. Conclusion: Even if the inaccuracy of the gravimetric analysis is inevitable, the percent composition that can be pulled through the calculation gives us a better picture of how much each substance is in a mixture. Correct separation techniques are also used, which means separation process affects the result greatly.

Bmw Films Essay

Where the BMW films a good idea? How successful was the campaign? In my opinion, the BMW films where a great idea at that specific moment in time. The company had no new product launches to promote. Furthermore, budget was available in order to â€Å"experiment† new ideas and innovative advertising and promotion actions. With this pure branding exercise BMW had little to lose (mainly money) and a huge deal to win. The campaign proved to be an incredibly successful one. In order to measure and justify this effectiveness I have chosen to highlight the following reasons: †¢Number of people who watched the BMW films: The films reached a great amount of people (aprox. 9 million viewers) in the early stages of the campaign. Furthermore, BMW had managed to capture the audience they were targeting †¢Feedback from the viewers: The positive feedback received proved to the marketing team that the campaign had been a success. Comments showed enthusiasm and in some cases even led to action. Feedback from the media: BMW achieved to generate the sufficient interest in order to receive praises from media publications that gave the initiative a â€Å"Hollywood movie† status. †¢Press activity: The marketing team was overwhelmed when they saw that the press activity was 10 times higher than expected. †¢Viral Campaign: One of the most unexpected achievements of the campaign was to produce a massive chain reaction amongst the viewers. 94% of viewers recommended the films to others. †¢Increase in sales: After the BMW films campaign, sales in 2001 increased almost 12% from the previous year. In this year BMW surpassed the 200,000 sold units barrier for the first time in North America. What was the motivation behind the idea? Given the opportunity to do pure branding the marketing team aimed at achieving through non-traditional promotion a memorable campaign that would remain in people’s minds for years to come. The motivation behind the campaign was to â€Å"refresh† the BMW brand by attracting the interest of a younger demographic segment and leave behind the traditionally yuppie customers related to the brand in previous years. The fact that the campaign was distributed through the Internet shows the commitment of the company to attract these younger customers. The key concepts that the campaign was trying to communicate were the excitement of driving, the performance of the BMW cars and the excitement related in driving the â€Å"Ultimate Driving Machine†. A key issue for the marketing team was also to explore new possibilities in terms of promotion and to achieve the highest impact possible amongst the target audience. The first mover advantage had been at the core of BMW’s campaigns and the BMW films were to be no exception to that rule. Who was the target market? What was the typical North American BMW customer? Is it the same as its competitor’s typical client? The â€Å"typical† BMW customer was about 46 years old with an average income of $150,000, well educate, married and with no children. Most importantly, 85% of BMW’s potential buyers were on the Internet before buying a BMW. Their customers saw driving as a pleasure and tended to be leaders. They enjoyed being in control. The competition was targeting different types of clients. The Japanese manufacturers such as Honda, Toyota and Nissan for example, were mainly targeting lower income level customers. As for the higher end brands such as Mercedes, Porsche and Jaguar they were targeting older customers with higher income level more focused on luxury and comfort. How healthy is the brand in the US compared to previous years? What are the weaknesses? At this point in time the BMW brand was healthier than ever before in the US market. In this period, out of the people that intended to buy a luxury brand, 16% said they would buy a BMW against 11% that intended to buy a Mercedes. This represented a significant turning point in BMW’s operations in the US. The strongest weakness I perceive in the BMW brand is the fact that it relates to people who are passionate about driving and look for the excitement of being in control of a car. Furthermore, I believe it is people who tend to be willing to maximize the cars attributes in order to experiment the whole experience the car can provide. In this sense, the brand is perishable, as customers tend to look for other attributes such as comfort; reliability and prestige tend to focus on other brands such as Mercedes or Jaguar. What should McDowell do? Which option is the correct one? In the short term I would recommend McDowell to produce a few more short films in order to take advantage of the momentum created by the previous films. However, this strategy would not be sustainable in the long term as the competition would start copying this format and the effectiveness of the campaign would be diluted. What I would suggest in the long term would be to organize events in the major US cities that would reinforce the BMW Films concept but more personalized towards the customers. The idea behind this would be to create a lasting bond between both parties. In order to achieve a good segmentation of customers to attend these special events I would use the www. bmwfils. com web page to select (through the previously provided information by the customers) the ones that perfectly fit the brands criteria and the ones that have the most potential of becoming BMW customers. Assuming that BMW in the short term will have new products to launch and that the advertising budget will still be low in comparison with competitors, I believe that these events would be a perfect follow up to the BMW films campaign and that expectation would be created amongst the specialized media. Furthermore, not only would BMW be innovating in non-traditional advertising and promotion formats but they would also have the capability of specifically targeting potential customers. In this way BMW would continue to expand on the BMW Films idea but in this case the customers will perceive that they are the ones at the wheels of the â€Å"ultimate Driving Machine†.